Over the past 30 years, Luke George has created, developed, managed and sold three successful businesses. The natural progression was to share these experiences by establishing his fourth business, By George, a positive coaching and mentoring company focussed on building people's personal brand. Luke identified that it was his alignment and belief in his Personal Brand that was the foundation of his success.
Personal branding is about deciding to take an active role in the direction of your life and how you are perceived by other. The way to create abundant wealth and wellbeing is by creating, promoting and living your Personal Brand. The positive ripple effects from this action changes the landscape.