Today's media landscape is vastly different to 10 (or even 2) years ago, and the channel options just keep growing. The media used by our stakeholders are now more diverse than ever, making them even harder to reach.
At the same time we're all being asked to do more with less. How can we get the most bang for our residents' bucks? Where should we focus our budget and resources?
Join us as we discover what our great presenters have to share with us, as we all work out where should we shift our efforts?
Are you a regional participant interested in attending but cannot attend in person on the day?
Don't miss out, we will be live streaming the event so that can join us too! Just select the 'live streaming' option on your registration and we will send you all the information.
Anthony DeCeglie, Editor in Chief, Western Australian Newspapers at Seven West Media
Is the Media Release Dead?
What does the media landscape of the future look like?
Joel Levin, Managing Director, Aha! Consulting Australia
Why are these people shouting at me?
Why are well intentioned and often positive projects received by the community with such scepticism and at times distain? Because the level of trust in government is decreasing and because organisations continue to miss the fundamentals of understanding why people get upset and how to deal with it. Community engagement is an amazing tool but limited in how it can help, once passion has overtaken reason. This session will explore this and what you can do about it.
James Lush, Director, Lush - the Content Agency
The old media rules no longer apply - how to reach bigger audiences, maintain more control and achieve greater positive impact using a new media approach
Tracey Cinavas-Prosser & Jacqui Roberts, Chief Executive Officer & Marketing Manager, Destination Perth
Case study 1 - Rottnest Instameet: Engaging with influencers and making this work for you
Case study 2 - Relieve Perth Campaign: Cooperative campaigns - how pooling resources to create content stretches reach and budget!
Speaker presentations will be followed by an opportunity for networking with local government colleagues - sharing ideas and challenges and learning from the experiences of others. Connect with people you can seek advice from in the future.