Marketing and HR must work together to create a sustainable local government brand
LG Professionals WA in collaboration with D John Carlson, Marketing Consultant and avid blogger present a FREE online webinar - "Marketing and HR must work together to create a sustainable local government brand."
A strong sustainable brand helps attract and retain the best staff, drive audience engagement and reduce negative responses to change. Branding is all about logos and advertising. While it may involve a new identity and advertising, it need not involve either. The best brands are developed and brought to life by marketing and working with HR, not an advertising agency. Once a brand is defined, it must be brought to life, not through advertising, but by the staff. This webinar will address inexpensive strategies for: Developing a sustainable brand and Establishing a culture that delivers that brand.